Effective communication requires reaching your audience directly, no matter where they are or what barriers they face. Each audience deserves to be reached with targeted communications designed around their unique characteristics and needs. This course will teach you why strategic audience engagement is an essential professional skill, showing you how colleagues across government are successfully reaching diverse communities through tailored approaches that meet people where they are. You'll learn from six powerful case studies demonstrating best practices in community engagement. Each case study reveals how deep audience research, tailored content strategies, trusted community partnerships, and innovative audience-first solutions create genuine impact and connection. We will also briefly cover accessibility standards as part of inclusive communications principles and practices.