In this course you will learn the tools, processes and behaviours used by experts across government to communicate effectively.

Completion of this course is a mandatory requirement to secure access to Assist, the AI-powered conversational tool for government communicators. Contact ai.gcs@cabinetoffice.gov.uk for more information.

In this mini course we look at strategic communications framework PITCH

Get a clear understanding of what is meant by 'candour' and 'transparency' in the context of government communications.

Learn about the Cabinet Office spending control for advertising, marketing and communications (AMC).

Explore the power and potential of local media in government communications.

Maintaining a high standard of propriety and ethics within government communications is fundamental to preserving the public's trust in the government.

This course will teach you why strategic audience engagement is an essential professional skill, showing you how colleagues across government are successfully reaching diverse communities through tailored approaches that meet people where they are.

This course will equip you with the knowledge, tools, and confidence to plan, execute, and evaluate low and no-cost communications. From exploring real-world success stories to mastering evaluation techniques that will help you demonstrate the impact of your activity, you'll learn how to make your communications budget work harder and smarter.

Required course

Elective

Onboarding course for Assist